Food Is Not Your Enemy

Fighting Breast Cancer With Fried Chicken

The breast cancer advocacy group Susan G. Komen for the Cure has teamed up with none other than KFC in a national “Buckets for the Cure” campaign which will run until May 23. For every pink bucket of chicken purchased, the fast-food chain will donate 50 cents to the organization, according to ABC News.

This arrangement presents a real dilemma–greasy, fried fast food chicken is exactly the type of food that contributes to such chronic diseases as cancer. But on the other hand, raising awareness about breast cancer with the crowd that needs the education most–namely, regular consumers of KFC–is hardly a bad thing. Plus, the campaign raised $2 million in its first week alone.

A deal with the devil? Maybe. But in the end, the awareness and money raised is probably worth it. No matter how uncomfortable it makes health professionals feel.

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