Food Is Not Your Enemy

Will Ronald McDonald Retire?

The Wall Street Journal ran a piece today about the pressure being put on McDonald’s to stop marketing its food to kids, and to send its cherry-haired clown packing. People will pooh-pooh this kind of campaign, being waged by the likes of the American Academy of Child and Adolescent Psychiatry, the Chicago Hispanic Health Coalition, and Dr. Andrew Weil. But the bigwigs at McDonald’s know full well what Happy Meals and clowns are all about, no matter how much they go on about how their restaurants offer lots of choices and that they believe in nutritious food–it’s about money. And getting kids excited about McD’s, so that they then bug their parents to take them there so they can get the Buzz Lightyear with their burger, is just good business. Good business like pushing Camel cigarettes via the cartoon character Joe Camel was good business.

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