Food Is Not Your Enemy

The Smart Choices Campaign: Froot Loops Are A-Okay


From this week’s New York Times:

“Froot Loops qualifies for the [Smart Choices] label because it meets standards set by the Smart Choices Program for fiber and Vitamins A and C, and because it does not exceed limits on fat, sodium and sugar. It contains the maximum amount of sugar allowed under the program for cereals, 12 grams per serving, which in the case of Froot Loops is 41 percent of the product, measured by weight. That is more sugar than in many popular brands of cookies.

‘Froot Loops is an excellent source of many essential vitamins and minerals and it is also a good source of fiber with only 12 grams of sugar,’ said Celeste A. Clark, senior vice president of global nutrition for Kellogg’s, which makes Froot Loops. ‘You cannot judge the nutritional merits of a food product based on one ingredient.'”

But can I object to all the artificial colors and trans-fats in the cereal, proven to be unhealthy? Given the standards of this food-industry-run program, soon you’ll see candy fortified with vitamins sporting this stamp. Michael Jacobson, head of the Center for Science in the Public Interest, said it best in the article: “You could start out with some sawdust, add calcium or Vitamin A and meet the criteria.”

So please ignore this “Smart Choices” seal–it’s just another attempt by the food industry to manipulate us into buying junk food with high profit margins.